Competitive Advantage. It’s what every business needs, but few have.

As an executive, you’re something of a modern-day alchemist, blending internal resources and market awareness in just the right way to produce products and services that attract customers. But even then, your hard work may not be enough to differentiate you from your competitors.

To capture the heart and loyalty of your customers and garner better sales results, you need that extra something.

You need the Fifth Element.

To learn about the other four elements, click here.