"Fifth Element helped us navigate a complex set of circumstances by conducting a multi-stage research program involving both qualitative and quantitative research techniques. Their professionalism, objectivity, and integrity brought credibility to their work and helped us reach informed decisions."

“Fifth Element has helped our sales program grow considerably over the years by becoming a trusted adviser. Joe has taken time to understand our business model, our market strategy, and our customers. He has learned our sales people’s style, strengths, and weaknesses and coaches and advises based on our needs, not on canned theoretical content. My team has improved on so many fronts, but especially on qualifying and negotiating. Our gross margin strength reflects that. My team regularly vocalizes, “what would Joe do?” or “remember Joe’s story about that…” This is a testament to how much his value resonates with our people.”

"Before Fifth Element Associates, we had an idea of where we wanted to go, but had no way to get there. We needed leadership. Fifth Element Associates provided Navicate with a brand strategy, helped us simplify our key messages to better engage our audiences, and ultimately showed us how to be our own brand ambassadors."  

“Joe and his team at Fifth Element Associates are exceptional. They provided us with guidance and best practices in marketing, leadership, and strategy. Their remarkable ability to swiftly engage, analyze, identify and re-focus our company was vital to our success. What truly sets Fifth Element uniquely apart is their unparalleled ability to execute and deliver results.”

“Fifth Element’s unique approach to qualitative research builds a level of trust and rapport with respondents that elicits deep insights. Furthermore, her ability to connect those insights with actionable next steps is invaluable in engaging our team members in the results – and ultimately makes the investment in research worthwhile."

"Fifth Element's unique approach to qualitative research builds a level of trust and rapport with respondents that elicits deep insights. Furthermore, her ability to connect those insights with actionable next steps is invaluable in engaging our team members in the results – and ultimately makes the investment in research worthwhile.”

“Over the last ten years, Fifth Element Associates has helped us develop our market and brand research strategy. This strategy includes designing survey questionnaires, conducting focus groups and providing thoughtful and meaningful recommendations for service experience improvement."

“Over the past 20 years, I've had the privilege of learning from Joe, a true master in sales negotiation. He transformed my approach from viewing negotiation as an uncomfortable, overt event into embracing it as a way of life, where human interaction is negotiated with comfort and fluidity.”

“The benefits of collaborating with Fifth Element Associates on qualitative research aimed to enhance the care experience for our clients and staff included: grasping our goals and objectives and translating them into a research plan that allowed us to gain the information we needed; providing a framework, structure, and the guidance for us to recruit participants; and explaining the results clearly. The research findings acted as a springboard for reworking our strategies and activities, resulting in higher satisfaction scores with clients, staff, and a more effective, impactful, and profitable program.”

“Joe is the best sales strategist I have encountered in my 30+ year career. His approach to selling will improve every salesperson’s skill no matter how new or old one is to the profession. Leadership Selling captures his expertise, passion, and unique approach to sales.”