Elevate Your Team and
Get Extraordinary Results
Proven strategies that transform outcomes into competitive advantage.
STRATEGY
Leadership, Coaching & Development
Sales Organization Development
Qualitative & Quantitative Research
GROWTH
Training & Workshops
Revenue & Margins
Products & Markets
OUTCOMES
Customer Loyalty & Retention
Sales Transformation
Guidance & Roadmaps
The Alchemy Of Success
Ancient alchemists combined the four elements of earth, wind, fire, and water in search of the formula that would create gold. Many believed there had to be a fifth element, the missing factor that could turn the ordinary into the extraordinary.
Modern-day CEOs can relate to this pursuit. They strive to sustain and grow their organizations, expand market share, stay true to their mission, and chart overall success by combining their own four elements:
- Resources: Employees and partners, business infrastructure and technology
- Customers: Clients, constituents, donors, patrons, or buyers
- Goods: Products and services
- Brand: The essence of the experience that the product or service will deliver and the degree to which a customer believes in it.
Some of the time these elements combine effectively and CEOs are able to grow their organizations and be rewarded for their efforts.
Often, however, the combination doesn’t work as well as it could. In these cases many look to Fifth Element Associates. Fifth Element will partner with your organization to examine how your four elements work together, identify gaps and opportunities, and then recommend and implement corrections and adjustments that increase your revenues, margins, and profitability. In other words, we help you create gold.
Collaborate. Design. Implement. Grow.
Fifth Element Associates is an experienced and results-driven consulting team whose sole focus is to help you grow your business. We don’t achieve these results by cutting costs or improving efficiency. Instead, Fifth Element works the other side of the equation, strengthening your organization by improving and increasing your customer relationships, employee engagement, solutions, value and growth.
Our approach is comprehensive and collaborative. We use research and assessment methods to understand and evaluate your current programs, strategies, gaps, and opportunities. Then we create and implement custom leadership, sales, and marketing programs, improve your value proposition, and strengthen customer relationships.
Unlike other consulting firms, we are with you every step of the way. We don’t simply give advice and move on. We work with you to implement new programs and initiatives, then measure and refine their effectiveness.
Transform Your Business Culture. Schedule a Consultation with Joe to Drive Continuous Growth!
"In the ever-evolving landscape of sales, the role of a sales leader has never been more critical. Leadership Selling stands out by emphasizing the unique and transformative power of sales leadership in driving change, shaping culture, and fostering growth. This book addresses the essential strategies and unwavering commitment required from leadership to transform a sales organization into a truly customer-centric entity that consistently delivers successful outcomes. Having had the privilege of working closely with Joe for several years, I have witnessed firsthand the remarkable success of his approach."
“Working with Joe Candido early in my sales career has had a lasting impact. As a highly ambitious salesperson, I was focused on growth, but it was Joe who helped me realize the true power of storytelling in sales. His Leadership Selling approach was game-changing. By providing customers with valuable thought leadership relative to their business through storytelling, I quickly became a trusted advisor versus a seller, building relationships based on trust and credibility. This is the key to sales success, and I was able to significantly improve my client engagements as a result. Joe’s strategic focus on selling 'high and wide' also shaped the way I approach account planning. His teachings continue to influence my success today, and I highly recommend his expertise for anyone looking to elevate their sales strategy”
"Joe has done an outstanding job of identifying the underlying reasons why traditional selling in the modern business era no longer works. Your customers have never had more access to information, artificial intelligence, and social media, and this is only intensifying. As sales leaders, we must remain focused on building meaningful relationships with the people who care the most about moving their business forward and making sure our value propositions are relevant, meaningful, and customer-centric. Joe is the master at this!"
“As a sales professional with over 20 years of experience as a Sales VP, I can confidently say that Joe’s mentorship laid the foundation for my career. He taught me the key principles of sales and leadership that I’ve relied on throughout my journey. Leadership Selling is an invaluable roadmap for any sales leader looking to drive real and effective change in their organization. It equips leaders with the tools to shape their sales strategy, selling style, and culture, just as Joe did for me years ago.”
“As the VP of Sales - Enterprise and Public sector for a multinational ICT service provider, I worked with Joe over a series of years to transform our sales approach. He engaged our sales leaders and our sales professionals to move them from point solution selling to technical decision makers, to business outcomes-based selling at the executive level. Leadership Selling enabled us to build better client relationships, differentiate ourselves from the competition and offer solutions that addressed the needs and goals of our client’s executives. The bottom line was that implementing, supporting, and coaching our sales professionals in Leadership Selling enabled us to become more relevant and important to our client’s success, which drove our business success."
"Over the past 30 years, I’ve read lots of sales books and attended countless sales training programs. Nothing compares to Leadership Selling. Developing executive customer relationships and focusing on their business outcomes is the most effective approach to winning deals.”
“Business is highly competitive. Clients have lots of choices. Leadership Selling provides the most effective approach to winning deals through customer-centric, business outcome-based solutions that achieve the customer’s goals. Working with Joe to learn and apply these strategies and concepts has transformed how we recommend and secure business with our clients.”
“Over the past 20 years, I've had the privilege of learning from Joe, a true master in sales negotiation. He transformed my approach from viewing negotiation as an uncomfortable, overt event into embracing it as a way of life, where human interaction is negotiated with comfort and fluidity.”
“The greatest measurement of customer satisfaction is the likelihood to recommend (L2R) because it drives loyalty, repeat sales, and referral business. Joe’s strength in customer marketing and deep understanding of how important a superior customer experience is to businesses is core to Leadership Selling’s Support stage which ensures exceptional L2R scores and sales growth.”
“Joe shifted our sales approach from product-focused to helping our customers be more successful. We engaged our customers in conversations about industry trends, new ingredients, and unique formulas that gave them a competitive advantage. Over time, our customers saw us as trusted advisors who helped them succeed. It improved our customer relationships, revenue, and margins. The impact on our business was transformational.”
“Joe is the best sales strategist I have encountered in my 30+ year career. His approach to selling will improve every salesperson’s skill no matter how new or old one is to the profession. Leadership Selling captures his expertise, passion, and unique approach to sales.”
“Sales leaders often burden their teams with tools and reports that distract from selling and add little value. It should be the opposite. Joe understands this and implements tools that enhance sales performance while providing leadership with precise reports and actionable insights.”
“I’ve had the pleasure of working with Joe for the last 2-3 years. His coaching has helped me improve our sales strategy, organizational structure, and compensation model. He’s also helped instill a greater sense of confidence in my own abilities.”
“Be thankful sales is hard. If it were easy, it wouldn’t pay so well. Top sales leaders focus on what’s important, and nobody teaches the key sales practices better than Joe Candido.”
“Working alongside Joe Candido as a marketer, I witnessed firsthand his exceptional ability to bridge the gap between sales and marketing. Joe’s dedication to understanding and integrating customer-focused strategies into the sales process earned him the respect of both teams, fostering a holistic approach to successful launches. His visionary leadership encompasses sales, marketing, and customer-centricity, making him a true leader in the field.”
“I’ve worked with Joe over the past 25 years. He has an exceptional understanding of sales that sets him apart as a leader in the field. His deep knowledge of market dynamics, coupled with his ability to connect with clients on a personal level, makes him a true asset to any sales team. Joe's strategic insights and innovative approaches consistently drive results, and his commitment to understanding the unique needs of each customer ensures long-term success. Whether you're looking to grow your business or refine your sales strategy, Joe's expertise and dedication are invaluable.”
“Joe Candido is the first person I call when confronting a strategic leadership challenge. I have worked with him throughout my career, seeking his counsel on leadership, organizational strategy, structure, marketing, technology, and more. What sets Joe apart is his ability to integrate different aspects of leadership and attune his guidance to the person he’s serving.”
Our Track Record of Results and Recurring Clients Speaks for Itself
Leadership Selling isn’t just another sales book. It’s a guide for CEOs, business owners, and sales leaders who want to build high-performing, customer-centric sales organizations. It challenges the status quo of selling from strategy, culture, methodology, differentiation and execution.
✔️ Be a leader. Sell to leaders.
✔️ Earn trust, build credibility and create strong customer-centric relationships.
✔️ Shift from product and solution pitching to business-outcome advising.
Click here to get the book and transform your business today.